Privacy Policy

01Who we are

Acuity Edge is operated by Alexandra Whitfield, sole trader.

Acuity Edge (acuityedge.consulting) is a sole-trader AI consultancy based in New Hampshire, USA. We help small and mid-size businesses implement AI-powered tools including automated workflows and AI voice agents. For any questions about this policy, contact us at alexandra@acuityedge.consulting.

We are a one-person business. There is no data team, no third-party advertising partners, and no interest in your data beyond delivering the service you have engaged us for.

02What we collect

We collect only what we need to do business.

We may collect your name, phone number, and email address when you contact us, book a call, or engage our services. When our AI voice agent handles a call, the call transcript is recorded and stored for service delivery and quality purposes. We do not collect financial data, sensitive personal categories, or data from third-party sources.

If you call a number powered by our AI voice agent, you will be informed at the start of the call that it is automated. Call transcripts are retained for business purposes only.

03Why we collect it

Your data is used solely to run our business and deliver our services.

We use your contact details to respond to enquiries, deliver agreed services, send relevant business communications such as proposals or invoices, and follow up on conversations you have initiated with us or our clients. Call transcripts are used to review service quality and improve our AI voice systems. We do not use your data for advertising, profiling, or any purpose beyond what is described here.

We will never sell your data, share it with advertisers, or use it in ways you have not been made aware of.

04How we store it

Your data is held securely using standard business tools.

Contact information and call transcripts are stored within reputable US-based business platforms, each with its own published security and data protection standards. We retain data for as long as it is reasonably needed for the purposes described above, or as required by applicable law.

We do not operate our own servers. Data is held within reputable third-party platforms. We do not retain data longer than necessary.

05SMS communications

We may send SMS messages as part of our service delivery.

Where our AI voice agent sends SMS messages during or after a call, this is done solely to deliver information relevant to your enquiry, such as a confirmation, a link, or a follow-up resource. Your phone number will not be used for unsolicited marketing messages. You can opt out at any time by replying STOP to any message we send. Message and data rates may apply depending on your carrier.

SMS is used as a practical service tool only. We do not send bulk marketing messages or share your number with third parties for this purpose.

06Your rights

You have the right to access, correct, or delete your data.

You may request a copy of any personal data we hold about you, ask us to correct inaccurate data, or request deletion where there is no legal basis for us to retain it. To exercise any of these rights, email us at alexandra@acuityedge.consulting. We will respond within 30 days.

We have no interest in holding data about people who do not want us to. All requests are handled directly by Alexandra Whitfield.

07Policy updates

We may update this policy as our services evolve.

If we make material changes to how we handle personal data, we will update this page and revise the date at the top. We recommend checking periodically. Continued use of our services after any update constitutes acceptance of the revised policy.

This is a living document. It will always be kept plain-language and honest.

For any data or privacy-related queries, contact Alexandra Whitfield directly at alexandra@acuityedge.consulting. We aim to respond within two business days.

Alexandra Whitfield
Founder · Acuity Edge